The publisher merely released a lazy ecopy for the Kindle edition without thinking of how we would read it or interact with the content. You can't read any of the graphics on the Kindle for Mac edition (don't even think about it for my Kindle touch). This is where the 'experience' of reading needs to evolve from a publishers perspective and they need to think about it not as a book but the ability to consume everything from a users' experience perspective. I would get more out of an actual .pdf exact copy file than this kindle copy. The kindle version is worthless... I had to revert to the actual book to read and follow along. I uploaded pictures comparing the two... Quite frustrating.
For this to to be a book on strategy, they failed to understand the contemporary strategy surrounding consuming the content.
If you like to read books with coherent sentences, pick a different book. "Grammatically incorrect" is the best description I can give. The editor needs to be replaced considering this was the seventh attempt. Better luck on the eighth version.
Grant discusses industry evolution and strategic choices faced by several businesses including Madonna, Laura Ashley Holdings Plc, US airline industry, Ford and world automobile industry, Wal-mart, Manchester United, Eastman Kodak, Royal Dutch Shell, Harley Davidson, Raisio Group, Video game industry, Eni SpA, Birds Eye and US frozen food industry, Outback Steakhouse, Euro Disney, Virgin Group, GE (under both Jack Welch and Jeff Immelt), and AES Corporation. It was fun finding the rich details of each case in one place rather than hunt for them amongst multiple sources.
I liked Mr. Grant's readable style and enjoyed the reading of the text from cover to cover. Just waiting for the time when hard copies will be available for Kindle. Many times I'm off on travel and would like to take some references with me, but weight restrictions prohibit it from traveling with me.
I picked this up for a course on business strategy and enjoyed reading it. there some good information and the book is easy to read. amazon's buy back program is awesome and i sold the textbook back when the class was over since the book wasn't worth holding on to.
Product Details :
- Paperback: 516 pages
- Publisher: Wiley; 7th edition (February 9, 2010)
- Language: English
- ISBN-10: 0470747102
- ISBN-13: 978-0470747100
- Product Dimensions: 0.9 x 7.6 x 9.7 inches
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