Contemporary Strategy Analysis: Text and Cases, 8th Edition, Robert M. Grant

The current and previous editions of Contemporary Strategy Analysis have seen this title become established as one of the leading strategic management textbooks in many different markets across the world. It has been adopted very widely on MBA level courses, for which it was primarily written, and also on a considerable number of undergraduate level courses. The success of this title reflects the very high esteem and regard in which Rob Grant is held across the international community of strategic management academics.


The success of earlier editions has been carried through to the current edition on which there have been two major changes: firstly, a WileyPLUS course has been developed offering a much richer collection of resources than were previously available, and secondly, a combined text and cases version of the book has been made available for the first time which has allowed us to compete more effectively against Johnson, Scholes & Whittington, the market-leading title from Pearson in the EMEA market.


This plan for the eighth edition of Contemporary Strategy Analysis has two main objectives: firstly, to further consolidate and increase our market share on MBA and Masters level courses in strategic management, and, secondly, to link in with our planned publication of Foundations of Strategy from Rob Grant and Judith Jordan which has been written and developed for the undergraduate level and also for those Masters level courses that require a briefer and more accessible coverage of the subject than is provided in Contemporary Strategy Analysis. We aim to develop a coordinated strategy for the development and publication of both titles which enables us to maximize the use of resources and online materials. This strategy also includes the development of an extensive global collection of online resources for strategic management courses that will be made available to support both titles and also other future strategy titles that will be published by other Wiley locations.


We do not propose to publish the cases only version of Grant as a separate print version and will make these cases available for sale online.

From the Back Cover
"In the strategic management textbook jungle, Contemporary Strategy Analysis stands up by its clarity and completeness. Its fluid style and vivid case examples will help students at all levels to easily grasp even the most complex issues."
—Olivier Furrer, Nijmegen School of Management, The Netherlands

"I read a few strategy books but put them all down after I bought this one. This is a clearly written, well-crafted book that eloquently combines theory with real-world examples in an easy-to-understand and compelling way."
—Amazon student review of the 7th edition

Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality. In this eighth edition, he includes an even greater focus on strategy implementation that reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness. The latest edition also incorporates some of the key strategic challenges of today including: post-financial crisis adjustment; the continuing rise of China, India, and Brazil; and the increased emphasis on ethics and sustainability. Additional coverage is provided on strategy adopted by not-for-profit organizations.

This text and cases combined volume includes over twenty full-length cases all written by Robert Grant, enabling students to apply concepts and techniques of strategy analysis to real-life situations. The cases, which have been completely updated, include several entirely new to this edition.

Contemporary Strategy Analysis, Eighth Edition, is suitable for both MBA and advanced undergraduate students. The textbook has been adopted by leading business schools all across the world.

Visit www.contemporarystrategyanalysis.com to access your free interactive e-book, including case and author video clips, quizzes, and glossary flashcards. Resources for instructors include an instructor’s manual, case teaching notes, test bank, teaching slides, case video clips, and extra cases.

About the Author
Robert M. Grant is the Eni Professor of Strategic Management at Bocconi University in Milan, and a Visiting Professor at Georgetown University and City University, London.
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Contemporary Strategy Analysis, 7th Edition, Robert M. Grant

The publisher merely released a lazy ecopy for the Kindle edition without thinking of how we would read it or interact with the content. You can't read any of the graphics on the Kindle for Mac edition (don't even think about it for my Kindle touch). This is where the 'experience' of reading needs to evolve from a publishers perspective and they need to think about it not as a book but the ability to consume everything from a users' experience perspective. I would get more out of an actual .pdf exact copy file than this kindle copy. The kindle version is worthless... I had to revert to the actual book to read and follow along. I uploaded pictures comparing the two... Quite frustrating.

For this to to be a book on strategy, they failed to understand the contemporary strategy surrounding consuming the content.

If you like to read books with coherent sentences, pick a different book. "Grammatically incorrect" is the best description I can give. The editor needs to be replaced considering this was the seventh attempt. Better luck on the eighth version.

Grant discusses industry evolution and strategic choices faced by several businesses including Madonna, Laura Ashley Holdings Plc, US airline industry, Ford and world automobile industry, Wal-mart, Manchester United, Eastman Kodak, Royal Dutch Shell, Harley Davidson, Raisio Group, Video game industry, Eni SpA, Birds Eye and US frozen food industry, Outback Steakhouse, Euro Disney, Virgin Group, GE (under both Jack Welch and Jeff Immelt), and AES Corporation. It was fun finding the rich details of each case in one place rather than hunt for them amongst multiple sources.

I liked Mr. Grant's readable style and enjoyed the reading of the text from cover to cover. Just waiting for the time when hard copies will be available for Kindle. Many times I'm off on travel and would like to take some references with me, but weight restrictions prohibit it from traveling with me.

I picked this up for a course on business strategy and enjoyed reading it. there some good information and the book is easy to read. amazon's buy back program is awesome and i sold the textbook back when the class was over since the book wasn't worth holding on to.

Product Details :

• Paperback: 516 pages
• Publisher: Wiley; 7th edition (February 9, 2010)
• Language: English
• ISBN-10: 0470747102
• ISBN-13: 978-0470747100
• Product Dimensions: 0.9 x 7.6 x 9.7 inches

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Macroeconomics: Understanding the Global Economy, Hardcover, 3rd Edition, David Miles

Macroeconomics: Understanding the Global Economy, 3rd Edition is to help students – and indeed anyone – understand contemporary and past economic events that shape the world we live in, and at a sophisticated level. But it does so without focusing on mathematical techniques and models for their own sake.
Theory is taken seriously – so much so that the authors go to pains to understand the key aspects of theories in a way that will not put people off before they see how theories are useful to analyse issues. The authors believe that theories are essential to better understand the world, thus the book includes a wealth of historic and current episodes and data to both see how theories can help interpret the world and also to judge their validity.

Economies today are very inter-connected; what happens in China matters pretty much everywhere; and what happens in one (even small) country in the euro zone has implications for the whole euro area and beyond, consequently Macroeconomics, 3rd Edition adopts a very international focus.

I bought this book for my Macroeconomics course for my MBA. The book is really good since it covers all aspects related with GDP, business cycles, monetary and fiscal policies, inflation and unemployment, and so on. It's an easy reading, with recent information and data not only from US but also from other countries. Must read for those who are interested in business.


Product Details :

• Hardcover: 622 pages
• Publisher: Wiley; 3 edition (May 21, 2012)
• Language: English
• ISBN-10: 1119995728
• ISBN-13: 978-1119995722
• Product Dimensions: 1.1 x 7.5 x 9.6 inches

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The Battle of Bretton Woods: John Maynard Keynes, Harry Dexter White, and the Making of a New World Order 1st Edition, Benn Steil

When turmoil strikes world monetary and financial markets, leaders invariably call for 'a new Bretton Woods' to prevent catastrophic economic disorder and defuse political conflict. The name of the remote New Hampshire town where representatives of forty-four nations gathered in July 1944, in the midst of the century's second great war, has become shorthand for enlightened globalization. The actual story surrounding the historic Bretton Woods accords, however, is full of startling drama, intrigue, and rivalry, which are vividly brought to life in Benn Steil's epic account.

Upending the conventional wisdom that Bretton Woods was the product of an amiable Anglo-American collaboration, Steil shows that it was in reality part of a much more ambitious geopolitical agenda hatched within President Franklin D. Roosevelt's Treasury and aimed at eliminating Britain as an economic and political rival. At the heart of the drama were the antipodal characters of John Maynard Keynes, the renowned and revolutionary British economist, and Harry Dexter White, the dogged, self-made American technocrat. Bringing to bear new and striking archival evidence, Steil offers the most compelling portrait yet of the complex and controversial figure of White--the architect of the dollar's privileged place in the Bretton Woods monetary system, who also, very privately, admired Soviet economic planning and engaged in clandestine communications with Soviet intelligence officials and agents over many years.

A remarkably deft work of storytelling that reveals how the blueprint for the postwar economic order was actually drawn, The Battle of Bretton Woods is destined to become a classic of economic and political history.

Benn Steil is an exceptional scholar hailing from the Council on Foreign Relations. I approached this book with high expectations and was not disappointed. If I had a buck for every blog, article, or interview referring to the Bretton Woods conference, dollar hegemony, the gold standard, and related monetary matters I could stop reading stuff like this because I would be rich. I surmise, however, that not one in 100 understand what really happened. I do not know if this is THE definitive work on the Bretton Woods conference but it certainly is a definitive treatise. Those who love quotes will burn through a few highlighters. (I did.) The intense discussions--snarky attacks and counterattacks by the combatants--are relayed in detail and in living color. Steil successfully takes you back to the events as though you were there. Minor warning: You do not need to be a wonk to love this book, but you must have some appreciation for wonky. It is not dumbed down to the lowest common denominator. Currency jocks will love the detailed descriptions of the battles over fixed exchange rates, adjustable exchange rates, free trade, dollar hegemony, and the role of gold in this new era.

Steil's discussion can be crudely described in three parts: (1) the decades leading up to the 1944 Bretton Woods conference; (2) the actual conference in which the next 50 years of currency exhanges and global trading rules would be mapped out; and (3) the consequences to the post-war world. The conference stemmed from a few astute players who realized that the world could fall into chaos if plans were not made in advance to establish a global currency regime and rules of global trade--a New World Order. This is that story and the subplots that bring life to the historically profound period.

At stake was a power struggle between the British and the US to establish post war dominance. My preconceived (and decidedly incorrect) notion of WWII was naively simple: the Brits got in a pan-European brawl; the isolationist-prone US sent massive military weaponry and aid via the Lend-Lease program to their strong ally; with Pearl Harbor as a proximate trigger, we entered the war. In reality, the Americans and the British were in a battle royale. The British were trying to establish an aid arrangement that would leave them strong enough to recover some of their imperial splendor after the war. The Americans placed extremely stringent demands on the so-called Lend-Lease program with the explicit intention of leaving the British economically prostrate to ensure American hegemony. There was nothing warm and fuzzy about the alliance. The Battle of Bretton Woods was indeed a battle spanning a number of years, and it got very ugly.

A large portion of the fight was by proxy through two critical figures. Economist John Maynard Keynes, one of the most prominent intellects of the 20th century (whether you like his economic theories or not, which I don't) squared off against Harry Dexter White, a determined yet highly enigmatic American. These two guys were attempting to determine the fate of the global economy through a war of wits and fierce negotions over three years preceeding the conference and at the conference with representatives from dozens of nations. At the conclusion of the conference, each was forced to turn their ample skill to beat back fierce resistance with their respective political elites back home to sell the agreements. It was arguably a fight to the death: both White and Keynes died of heart attacks soon thereafter. One could legitimately argue the Battle killed them.

My image of and respect for Keynes evolved enormously, not as an economist but rather as an unlikely diplomat. He was cantankerous to a fault, but he somehow found a way to compromise when necessary to optimize an otherwise very weak position for Britain and, most importantly, help seal an historically profound agreement. Harry Dexter White's character is confounding and enigmatic. He displayed an unorthodox desire for a strong post-war Russian-Soviet alliance. His pro-Soviet stance is a fascinating sub-plot that only begins to clarify in the post war (cold war) period.

The detailed analysis up to the mid 1950s gives way to a relatively brief synopsis in which Steil races us through the next half century briskly. This final portion, most of which is contained in the Epilogue, is filled with subject matter popular in the blogosphere that I had read many, many times. Steil takes us through deGaulle demanding gold, Nixon taking us off the last residue of the gold standard, the dollar's impact as the reserve currency, and central bankers aggressively fiddling with monetary policy. There was, however, a difference between this post-war synopsis and the reading the blogs: I understood it in a much deeper, contextually accurate way. I've finally got it; I understand our roots. Does it leave me more sanguine about current monetary policies and about the future? Not in the slightest.

Product Details :
Hardcover: 472 pages
Publisher: Princeton University Press (February 24, 2013)
Language: English
ISBN-10: 0691149097
ISBN-13: 978-0691149097
Product Dimensions: 9.3 x 6.2 x 1.6 inches

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