The current and previous editions of Contemporary Strategy Analysis have seen this title become established as one of the leading strategic management textbooks in many different markets across the world. It has been adopted very widely on MBA level courses, for which it was primarily written, and also on a considerable number of undergraduate level courses. The success of this title reflects the very high esteem and regard in which Rob Grant is held across the international community of strategic management academics.
The success of earlier editions has been carried through to the current edition on which there have been two major changes: firstly, a WileyPLUS course has been developed offering a much richer collection of resources than were previously available, and secondly, a combined text and cases version of the book has been made available for the first time which has allowed us to compete more effectively against Johnson, Scholes & Whittington, the market-leading title from Pearson in the EMEA market.
This plan for the eighth edition of Contemporary Strategy Analysis has two main objectives: firstly, to further consolidate and increase our market share on MBA and Masters level courses in strategic management, and, secondly, to link in with our planned publication of Foundations of Strategy from Rob Grant and Judith Jordan which has been written and developed for the undergraduate level and also for those Masters level courses that require a briefer and more accessible coverage of the subject than is provided in Contemporary Strategy Analysis. We aim to develop a coordinated strategy for the development and publication of both titles which enables us to maximize the use of resources and online materials. This strategy also includes the development of an extensive global collection of online resources for strategic management courses that will be made available to support both titles and also other future strategy titles that will be published by other Wiley locations.
We do not propose to publish the cases only version of Grant as a separate print version and will make these cases available for sale online.
From the Back Cover
"In the strategic management textbook jungle, Contemporary Strategy Analysis stands up by its clarity and completeness. Its fluid style and vivid case examples will help students at all levels to easily grasp even the most complex issues."
—Olivier Furrer, Nijmegen School of Management, The Netherlands
"I read a few strategy books but put them all down after I bought this one. This is a clearly written, well-crafted book that eloquently combines theory with real-world examples in an easy-to-understand and compelling way."
—Amazon student review of the 7th edition
Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality. In this eighth edition, he includes an even greater focus on strategy implementation that reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness. The latest edition also incorporates some of the key strategic challenges of today including: post-financial crisis adjustment; the continuing rise of China, India, and Brazil; and the increased emphasis on ethics and sustainability. Additional coverage is provided on strategy adopted by not-for-profit organizations.
This text and cases combined volume includes over twenty full-length cases all written by Robert Grant, enabling students to apply concepts and techniques of strategy analysis to real-life situations. The cases, which have been completely updated, include several entirely new to this edition.
Contemporary Strategy Analysis, Eighth Edition, is suitable for both MBA and advanced undergraduate students. The textbook has been adopted by leading business schools all across the world.
Visit www.contemporarystrategyanalysis.com to access your free interactive e-book, including case and author video clips, quizzes, and glossary flashcards. Resources for instructors include an instructor’s manual, case teaching notes, test bank, teaching slides, case video clips, and extra cases.
About the Author
Robert M. Grant is the Eni Professor of Strategic Management at Bocconi University in Milan, and a Visiting Professor at Georgetown University and City University, London.
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